While the terms “branding” and “marketing” are similar in meaning, they are very different in their purposes within the business world. Both no doubt have to be understood in detail for any organization that wants to establish its identity and ensure business growth. This guide explains the core concepts of branding versus marketing to show […]
Read MoreAuthor: Bhumika Kaushik
A Marketing Communications and Advertising professional, I have worked across some of the biggest agency conglomerates like Publicis and WPP, handling the Communications mandate for brands like Shaadi.com, Reliance Fresh, Tanishq, Netflix and more.
In today’s competitive marketplace, it may be the quality of your product images that makes or breaks the sale. High-quality product photography is important in e-commerce, marketing, and branding; it does not always have to come at an exorbitant cost. This guide shows how you can get professional results on a budget and examines the […]
Read MoreBrands do not just sell any products or services in the saturated marketplace; rather, brands sell stories. Brand storytelling has evolved as an active approach for which it can offer emotional connectivities to customers. By developing powerful narratives, businesses have been able to create uniqueness, establish trust, and eventually attain loyal adherence. Here in this […]
Read MoreTypography is one of the most integral aspects of brand identity. The right typeface effectively speaks about your brand’s personality, values, and professionalism at a single glance. Poor selection of type can water down or misrepresent your message. This extended guide will take you through an art-and-science walkthrough for selecting brand fonts while giving valuable […]
Read MoreThe restaurant industry is highly competitive, and attracting customers involves innovative and well-planned restaurant marketing strategies. With the ever-evolving habits of consumers and the rising reliance on digital platforms, it becomes important for restaurants to adopt marketing methods that not only capture the attention of customers but also create long-term loyalty. Here’s a detailed look […]
Read MoreThe real estate market is competitive, dynamic, and continuously evolving. To stay ahead, it’s essential to adopt innovative and effective real estate marketing strategies that not only attract buyers but also foster trust and long-term relationships. Here, we’ll explore actionable strategies that can elevate your business, drive sales, and build your brand. 1. Understand Your […]
Read MorePublic Relations (PR) is a very effective activity that helps build repetition, thereby improving brands among the target group. The concept of PR for brand awareness is, however, less about getting the brand featured in the media which is of course a plus, and more about managing the perception that the audience has about that […]
Read MoreEstablishing a powerful real estate brand is essential for success. This guide provides key strategies and insights to help you create a memorable, trustworthy realtor branding that stands out in the market.
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