Building a brand in a city as dynamic and competitive as Toronto can feel overwhelming, especially when your budget is tight. But here’s the good news: you don’t need a six-figure investment to create a memorable brand that connects with your audience and stands out in your neighborhood. At Tribe and Tales, we’ve worked with […]
Read MoreAuthor: Bhumika Kaushik (Page 1 of 2)
A Marketing Communications and Advertising professional, I have worked across some of the biggest agency conglomerates like Publicis and WPP, handling the Communications mandate for brands like Shaadi.com, Reliance Fresh, Tanishq, Netflix and more.
Instagram has evolved into a vital platform for businesses in Toronto aiming to enhance their brand presence and connect with local audiences. With over 1.5 billion monthly active users globally and a significant user base in Canada, leveraging Instagram effectively can yield substantial returns for businesses. This guide delves into the nuances of Instagram marketing, […]
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Launching a Shopify store is the easy part. Getting found on Google? That’s where most Toronto businesses hit a wall. Whether you’re selling eco-friendly fashion from Queen West or handcrafted candles from The Junction, having a Shopify store without proper SEO is like opening a boutique with no signage. You might have great products—but if […]
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For small and medium-sized businesses in Toronto, social media marketing isn’t just another buzzword—it’s a must-have channel to connect with local customers, build trust, and drive sales. But the question is: what really works? In this blog, we break down how top brands approach social media strategy, content creation, and advertising—and how SMEs can apply […]
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In today’s highly competitive legal market, law firm marketing isn’t just about word-of-mouth referrals or a good-looking office anymore. Clients are searching online first, comparing lawyers before making a call. If your Toronto law firm isn’t visible where it matters — online — you’re already a step behind. That’s where targeted digital marketing for law […]
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Toronto is packed with stylish salons, each offering cuts, colors, and treatments that compete for the same client base. But the salons that thrive? They don’t just rely on skills and scissors — they know the power of standout Hair Salon Branding & Marketing. If you’re a salon owner in Toronto looking to grow your […]
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In today’s digital world, brands strive to create content that spreads like wildfire. A viral marketing campaign can generate massive brand exposure, increase engagement, and drive sales—but achieving virality is easier said than done. So, what makes some campaigns go viral while others fade into obscurity? The answer lies in a combination of psychology, strategy, […]
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If you own a small business in Toronto, standing out in local search results is crucial. People looking for services nearby often rely on Google to find businesses that meet their needs. This is where local SEO for small business comes into play. A well-optimized online presence ensures your business gets found by potential customers […]
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Picture this: You type a question into Google, and before you even click on a link, the answer is right there, highlighted at the top. That’s a featured snippet. For businesses, landing in that prized position means instant credibility and a flood of organic traffic. But how do you get there? It’s not just about […]
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While the terms “branding” and “marketing” are similar in meaning, they are very different in their purposes within the business world. Both no doubt have to be understood in detail for any organization that wants to establish its identity and ensure business growth. This guide explains the core concepts of branding versus marketing to show […]
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