The legacy of OG Headmasters of London is steeped in tradition, excellence, and an undying commitment to beauty.


With the world evolving, it was essential for such an iconic brand to rediscover and reassert its magic.

Tribe and Tales took on this task, unveiling the "Rediscovering the magic of Headmasters" campaign. This wasn't just a rebranding; it was a celebration.

Through user-generated content, we showcased real testimonials, bringing to the fore the genuine impact of Headmasters on its patrons. The blend of nostalgia and modernity created a brand narrative that was as timeless as the brand itself.