The positioning - "India ke sapno ka upgrade" - resonated with millions, and the birth of their mascot, Liqu, provided a tangible face to their ethos.
In the bustling markets of India, Liqo emerged as the nation's premier Open Box Electronics store. With Tribe and Tales at the helm of their branding, their journey took a meteoric rise. From starting with four humble outlets to expanding across ten prominent locations, their growth is testament to the power of innovative branding and guerrilla marketing.
With strategic social media campaigns and insightful PR initiatives, Tribe and Tales did more than just boost their visibility;
we established Liqo as a household name and turned the spotlight onto its founders, positioning them as leaders in the electronics retail space.
