In the bustling markets of India, Liqo emerged as the nation's premier Open Box Electronics store. With Tribe and Tales at the helm of their branding, their journey took a meteoric rise. From starting with four humble outlets to expanding across ten prominent locations, their growth is testament to the power of innovative branding and guerrilla marketing.


The positioning - "India ke sapno ka upgrade" - resonated with millions, and the birth of their mascot, Liqu, provided a tangible face to their ethos.




Your Vision, Our Expertise

Ready to craft designs that captivate, inspire, and leave a lasting impression? Let’s bring your brand to life today!

With strategic social media campaigns and insightful PR initiatives, Tribe and Tales achieved more than just a boost in visibility; they cultivated a stronger brand presence, engaged their audience on a deeper level, and positioned themselves as a trusted leader in their industry.

Got a Project in Mind?

Let's bring your brand to life with innovative strategies and creative storytelling.

We successfully established Liqo as a household name in the electronics retail industry, creating a strong and recognizable brand identity that resonated with consumers. Simultaneously, we brought the spotlight onto its founders, showcasing their expertise and vision, and positioning them as authoritative leaders and trusted innovators in the competitive electronics retail space.


Your Vision, Our Expertise

Ready to craft designs that captivate, inspire, and leave a lasting impression? Let’s bring your brand to life today!